You can spend unlimited hours in designing and creating quintessential email series that will explain the advantages of your product details. But, if you have been sending the email series to the users who are not willing to buy your products anytime soon, you are simply wasting your time and energy. You have to follow a start-to-finish plan to connect to the significant subscribers. To your help, there is one such tool available that can assist you in doing exactly what you want. It is known as the marketing funnel.
What Do You Mean By Marketing Funnel?
The marketing funnel is one such tool that helps in vitalizing the journey or the path of the buyer that he or she takes to become familiar with your company, right from the instruction point of view to the conversion step. Marketing Funnel steps you need to consider must have five stages in total, they are:
Awareness, Consideration, Conversion, Loyalty, And Advocacy
The Old Process Of Marketing Funnel
You certainly might have come across an old type of marketing funnel strategy that was of a cone-shaped funnel. That marketing funnel version wanted you to frequently fill up the funnel to the top with as many people as you can, and the bottom of the funnel could only filter out a small number of customers in total.
The reason behind this was, with the cone-shaped method, your efforts put on marketing come to an end right after purchasing is complete. When an individual becomes a paying customer, your work gets accomplished. Your work simply focuses on acquisition and searching for potential pre-customers.
But, if you want to grow your business to the extreme levels, this is certainly not the best strategy for the growth of your business. Instead, it is better to follow a marketing funnel that resembles more like a bow tie that is wide from both sides and narrow in the middle. Where the old funnel looked like that of a bottle cork, the new design looks like a bow tie.